Medical tourism makes more sense, and becomes more trustworthy, as our society becomes increasingly mobile. Not only do patients have easier access to areas in the world where treatment is cheaper, but just as advanced - doctors also have much easier access to the best training the world has to offer.
Thailand is one of the best established countries in the medical tourism market, with Thai medical tourism receiving marketing boosts from the government. The Royal Thai government initiated a strategy in 2004for the country to become a medical hub - relaxed visa rules for medical visitors, as well as their families, as well as one-stop services for medical tourists have been implemented by the government. The Thai government has also put funding towards the marketing of the country as a medical tourism destination overseas.
However, good marketing is just one aspect of customer numbers and profitability - much of the success of Thai medical tourism can be attributed to excellent core offerings. These include customer service that is superior to many Western countries, as well as healthy competition on the price front. Regarding service in Thai medical tourism, patient testimonials reveal this as a major factor for the country's success time and again.
Barbara Leong of Hawaii, said of the staff she encountered recovering from an emergency hip operation at Bangkok Hospital, that "I truly felt that each and every person that I came into contact with made me feel as though I was a member of their family - close or distant". Other countries compare the staff at international hospitals in Bangkok favorably with their home countries, with reports from Ruud Muetten of the Netherlands that service in hospitals in Bangkok outweighs those in the Netherlands. Harry from the Netherlands agrees, saying that "I have the experience that the difference with the Dutch Hospitals and The Bangkok Hospital Heart is very large."
Cost is one of the largest factors in medical tourism. Many international hospitals in Bangkok, in addition to low everyday rates, offer cut-price packages for common major, and elective surgeries that may have to be paid for out of pocket overseas. The price is important for Middle Eastern visitors especially, and a 200% increase in Thai medical tourism figures recently has been attributed to visitors from Oman, United Arab Emirates and Kuwait particularly.
Representatives and a surgeon from Phuket Hospital will shortly be travelling to Australia, to explain the benefits of having cosmetic surgery in Thailand. Information packs, with details on booking procedures, travel information, estimated costing and finance options will be handed out, in an effort to demystify medical tourism in Thailand. Thailand is also focusing on America as a source for medical tourism patients, given the high cost of healthcare in the US, and the fact that the public health system is extremely basic. A large proportion of patients undergoing stem cell treatment in Thailand were from the US, with 56 Americans out of 82 total stem cell patients at Bangkok Heart Hospital.
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Bangkok Hospital is an international hospital in bangkok that has 36 years of advanced medical technology and expertise,complemented with Thai hospitality and compassionate care.Includes the world-renowned Bangkok heart center thailand and specializing in oncology, neurology and orthopedics.
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