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Massage News

Feed Courtesy of the American Massage Therapy Association

Have you heard? AMTA is promoting you on the radio!

AMTA Launches Nationwide Radio Promotion of Massage & AMTA Members

In honor of our 75th anniversary, the American Massage Therapy Association (AMTA) has launched a nationwide radio advertising campaign to promote our members and the massage therapy profession!

The radio spots are on a variety of radio networks, such as I-Heart Radio Countdown with Mario Lopez. Because of the nature of the radio networks targeted, and reaching 1,400 stations, virtually every part of the U.S. will be covered.

National surveys show that AMTA members are the most trusted massage therapists. As AMTA celebrates 75 years of health and wellness through massage therapy, this is an excellent opportunity to remind the public how to find an AMTA massage therapist through our Find a Massage Therapist national locator service.

Tell your clients to listen for the radio ads and let you know when they hear them. This is a great way to help them recognize that you are among the most trusted massage therapists in the U.S. 

Listen to AMTA promoting members on the radio » 

Don't miss out on Free Advertising from AMTA

Update or Activate Your Profile on

Our radio advertising campaign is driving consumers to AMTA's Find a Massage Therapist locator service! If you have an active profile, this is a great time to make sure your information is up-to-date.

If you do not have a profile, you can easily take advantage of this AMTA member benefit in a few easy steps!

Learn how to create or manage your profile

Learn more about the benefits of joining AMTA.


Don't Miss Out on Free Advertising This Valentine's Day

List your massage practice at

With Valentine's Day approaching, AMTA is promoting the massage therapy profession and you through a nationwide radio campaign and digital ads. 

List your massage practice at so potential clients can find you! This AMTA professional member benefit is free to use.

Whether you already have your own website or not, it's still beneficial to list your massage practice to take advantage of AMTA's regular advertising.

If you work for an employer you can still create a profile! Just use your employer's contact information, and tell clients to ask for you when booking.

Ready to get started?

Login to create or manage your profile on

Learn more about the benefits of joining AMTA.

More AMTA Benefits You Will Love

Save up to 30% at Massage Warehouse + Free Shipping in February

Free Mobile Responsive Member Website

Save 40% on Continuing Education


AMTA-Funded Research Indicates Massage Can Assist Para-Cyclists in Competition

Research Shows Massage Impacts Recovery, Training and Flexibility of Elite Para-athletes

Research on the value of massage therapy for elite para-cyclists has been published for open access online by the British Medical Journal: Sport & Exercise Medicine.

Funded by the American Massage Therapy Association (AMTA) through Team Roger C. Peace, the research followed the impact of massage therapy on para-cyclists as they trained and competed in national and international events including the 2016 Summer Paralympic games in Rio.

The research indicates massage therapy helps para-cyclists recover quicker, train harder, and increases their flexibility.  And it adds to the body of existing research on the benefits of sports massage.

“AMTA is proud to have funded this multi-year research, focused on a group of athletes with unique physical challenges,” says AMTA President Dolly Wallace. “And, because of our support for the research, AMTA members and massage therapy were promoted by the team during their competitions for 3 years.” 

Read the research in BMJ »

Learn More: Massage Therapy Research

Massage Research Roundups

Online CE: Reading a Research Article

Massage Therapy Industry Fact Sheet


AMTA is promoting our school members on the radio!

AMTA Launches Nationwide Radio Promotion of Member Massage Schools

In honor of our 75th anniversary, the American Massage Therapy Association (AMTA) has expanded its nationwide radio advertising campaign promoting our Professional members to include ads promoting AMTA member schools and the massage therapy profession!

Like the radio spots promoting members, these also are airing on a variety of radio networks, such as I-Heart Radio Countdown with Mario Lopez. Because of the nature of the radio networks targeted, and reaching 1,400 stations, virtually every part of the U.S. will be covered.

AMTA is celebrating 75 years of health and wellness through massage therapy, and this is a great time to tell potential massage therapists about how they can find a massage therapy school/program that meets their needs.

Listen to AMTA promoting school members on the radio » 

Don't miss out on Free Advertising from AMTA

Update your School's profile

Our radio advertising campaign is telling potential massage therapists about AMTA's Find a Massage School locator service! If you are an AMTA school member, make sure your massage school or program information is up-to-date.

Learn how to manage your profile » 

Learn more about the benefits of becoming an AMTA School member »


Top AMTA Member Benefits of 2017

The Results are In!

These were the top AMTA membership benefits of 2017!

1. Massage Warehouse Discount | Save up to 30% Every Day + Flat Rate Shipping! Members took advantage of free shipping specials. Be on the lookout for specials in 2018!

2. NEW Benefit in 2017! Member Exclusive ClinicSense Discount | Save 25% on practice management software designed specifically for massage therapists.

3. Free Profile on AMTA's Find a Massage Therapist locator service | Thousands of AMTA members list their practice at to get FREE advertising from AMTA!

4. Free Member Websites | NEW Features in 2017: mobile responsive designs, unlimited color schemes and improved Search Engine Optimization!

5. Continuing Education Discount | Save 40% on the highest quality online courses and in-person continuing education.

Our AMTA Graduate Members also loved these benefits in 2017:

6. AMTA Job Bank | Post your resume and search for massage jobs in your area. Members created their resume with our easy step-by-step resume builder.

7. Mentoring Program | Connect with an experienced AMTA member and get your career started off on the right foot.

If you haven't already taken advantage of these member benefits, be sure to use them in 2018 and beyond!

Learn more about all of the benefits of being an AMTA Member


AMTA - Advancing the Massage Therapy Profession in 2017

Partnerships, Education and Advancing the Massage Therapy Profession

In 2017, the American Massage Therapy Association (AMTA) continued to make significant progress in advancing the art, science and practice of massage therapy. As the non-profit organization representing the profession, the association’s efforts included building partnerships to advance massage therapy education and standards; expanding relations with a variety of health care associations to build respect for the profession; and engaging state and federal government agencies and organizations to increase opportunities for integration of massage therapy into health care.

AMTA continued to promote the efficacy of massage therapy to consumers and stepped up to help build the future of the profession by providing free Student memberships to all students in AMTA member massage therapy schools and provided free continuing education courses to all massage therapists. And, we held the largest national convention in AMTA history for the second year in a row!

Here are some of AMTA’s efforts in 2017 to advance the massage therapy profession:

American Medical Association

AMTA maintained its representation to the American Medical Association’s (AMA’s) Current Procedural Terminology (CPT) Health Care Professional’s Advisory Committee. AMTA’s representatives provided input into decisions related to CPT code use by massage therapists. This is of direct benefit to massage therapists who seek insurance reimbursement.

Learn more about insurance reimbursement for massage therapists »

American Academy of Family Physicians (AAFP) and Academy of Integrative Pain Management (AIPM)

AMTA was an active participant in the AAFP national conference, providing information on research supporting the value and effectiveness of massage therapy, and educating physicians on how to find AMTA members for referrals. And, AMTA President Dolly Wallace provided an article for the AAFP magazine, The Pain Practitioner, about the benefits of massage therapy for those with arthritis.

AMTA was also an active participant in the AIPM national conference and set up further direct collaboration for 2018.

Massage Therapy Instead of Opioids

AMTA expanded its previous work with the Office of the Attorney General of West Virginia to promote massage therapy as an alternative to opioids for pain by contacting 36 other attorneys general to reinforce their statement that massage therapy should be part of plans by health insurance companies to choose alternatives to opioids for pain. The association also submitted recommendations to the Food & Drug Administration and the U.S. Agency for Healthcare Research and Quality for inclusion of massage therapy in guidelines for pain relief.

AMTA's approach to massage therapy as an alternative to opioids »

AMTA Protects Use of Triggerpoint

In March, AMTA became aware of a pending application to register the generic term TRIGGERPOINT with the United States Patent & Trademark Office (USPTO). The application was filed for massage rollers, DVDs and books in the field of “fitness.” AMTA has continued its active opposition to the filing and will continue to do so to protect everyone in the massage therapy industry from this potential restriction of a generic term. AMTA is the only national association in the profession that is defending the right of therapists, teachers and others to continue to use the term “trigger point” freely and without restriction.

AMTA Speaks Out on What to Expect from a Massage

In November, AMTA issued a national press release reminding the public of what they should always expect from their massage and massage therapist. More than 200 news organizations, including 100+ local TV stations, picked up the story which included a video statement from AMTA President Dolly Wallace.

Read and share what to expect in a massage session »

Massage Therapy Foundation

AMTA continued to be the primary benefactor of the Massage Therapy Foundation with financial support exceeding $475,000. The association directly supported the MTF’s fundraising and awareness-building efforts for the profession, including support for Boston Marathon runners and AMTA members Collette Wilson, Christine Bailor-Goodlander, Vincent Dufort and Jodi Newman.

Team Roger C Peace Research & Paralympic Medalist

AMTA continued its co-sponsorship of Team Roger C. Peace (one of the premier para-cycling teams in the U.S.) and funded the gathering of data on the impact of massage therapy on the conditioning and performance of these professional athletes as follow-up on their 2016 U.S. Paralympic Team. AMTA’s name and logo continues to be prominently displayed by the athletes as they compete and massage therapy is closely associated with their training and conditioning in this first of a kind study.

Largest AMTA National Convention Ever!

For the second year in a row, the AMTA 2017 National Convention was the largest and most successful convention in AMTA history. Opening Session keynote speaker Shaun T, a world renowned fitness expert, energized AMTA 2017 National Convention attendees with his message of self-care. Closing Session speaker Shawn Achor, a top TED speaker and a former Harvard professor, shared research on the correlation between happiness and success. Using humor and his scientific approach to emotional self-care, massage therapists learned actionable techniques to increase happiness in their personal and professional lives.

Photos & video from the AMTA 2017 National Convention »

Free Membership for Massage Therapy Students

AMTA continued to support the future of the profession by extending free Student membership to all students in AMTA member schools. The board recognizes that it is a challenge for massage school students to pay the costs of their education and look forward to their careers. Students can use AMTA resources, including the ability to connect with Professional members at chapter meetings, to increase their knowledge of the realities of the profession. And, the association continued to offer scholarships to students, now more than $200,000 since the program began.

Helping Members Affected by Hurricanes

Understanding the challenges when a large number of members are affected by a natural disaster, AMTA provided dues relief to members affected by Hurricanes in 2017.

“AMTA continues to be the only massage therapy organization to collaborate with so many different partners to advance our profession and to actively engage national news media about the value of massage therapy,” says AMTA President Dolly Wallace. “And, AMTA is the only massage therapy organization to step up to protect the legal rights of massage therapists to use the term Trigger Point and to engage federal governmental agencies to include massage therapy as a recommended alternative to opioids. As we begin the celebration of AMTA’s 75th anniversary, these relationships and our support for the future of massage therapy help show how AMTA serves our members and moves our profession forward.”

The American Massage Therapy Association, the most trusted name in massage therapy, is the largest nonprofit, professional association for massage therapists in North America. It is directed by volunteer leadership and fosters ongoing, direct member-involvement through its 51 chapters. AMTA works to advance the profession through ethics and standards, the promotion of fair and consistent licensing of massage therapists in all states, and public education on the benefits of massage.

AMTA Member Benefits You Will Love

View all Member Discounts

Save 40% on Continuing Education

"A"-Rated Broad Liability Insurance


Enter to Win: One of 75 Prize Packs from Bon Vital' and Massage Warehouse!

Bon Vital and Massage Warehouse are giving away 75 prize packs in celebration of AMTA’s 75th Anniversary!

Items include:

63 AMTA Memberships (Valued at $235)

Nine winners each month from January to July 2018 will be chosen at random to receive a free year of AMTA Professional membership—includes current or new members!

11 Bon Vital’ COMPLETE Prize Packs (Valued at $250)

One winner each month from January to November 2018 will be chosen at random to receive:

  • One Gallon tub and 8 ounce tube of Bon Vital’ COMPLETE crème
  • One NRG Flannel Sheet Set
  • One NRG Microfiber blanket

1 Grand Prize: Hotel, Flight & Full Registration to the AMTA 2018 National Convention (Valued at up to $1,600)

Grand Prize Winner will be chosen at random from all contest entries submitted January 1 to May 31, 2018. One winner will receive:

  • One full registration to the AMTA 2018 National Convention in Washington, DC, August 9-11—includes up to 18 Continuing Education Credits. (Up to $550 value)
  • Three nights of hotel accommodations in Washington, DC (Approximate value: $550)
  • Travel reimbursement (Up to $500)

Learn how to enter to win » 

Contest rules.

AMTA members save up to 30% every day at Massage Warehouse, and always save 30% on all Bon Vital' products! Access Massage Warehouse through the AMTA member portal to get your discount. 

AMTA Member Benefits You Will Love

View all Member Discounts

Save 40% on Continuing Education

"A"-Rated Broad Liability Insurance


Share your AMTA member story

This year the American Massage Therapy Association is turning 75! We'll be celebrating in many ways, including sharing the stories of some of our members.

Now is your chance to share your story and you might be featured in an AMTA publication!

Whether you've been a member for many years, or are brand new, we'd love to hear from you! Let us know about yourself and your career, and the ways that being a member of AMTA has affected you.

While we are taking time to reflect on the past, we are looking toward the future of massage therapy. Tell us where you see yourself going!

You can share your story through the link below or on our Facebook page!

Share your AMTA Member Story

Learn more about becoming an AMTA member.

Related: AMTA is Celebrating 75 Years of Health & Wellness

From the Archives: AMTA Picture Frames!

When digging through our archives we came across some 8.5" x 11" frames that say "AMTA Professional Member" and we would LOVE to give them away!

For the first 14 Professional members (or renewing Graduate members) who share their story we will send you one of these picture frames!

Share your story »

AMTA Member Benefits You Will Love

Save 40% on Continuing Education

Liability insurance included with an AMTA membership

AMTA's award-winning Massage Therapy Journal


Tellers Report - New National Board Directors

The American Massage Therapy Association (AMTA) is happy to announce that 94.5% of Professional Members voting in the AMTA National Board Election approved the slate of new board directors to take office on March 1, 2018. The new or returning board members will be Christine Bailor-Goodlander (NY), Angela Barker (WV), Michaele Colizza (RI), Patricia Phillips (WA) and Scott Raymond (CT). They will join five continuing Board Directors – Steven Albertson (IL), Christopher Deery (PA), Kimberly Kane-Santos (PA), Ed Sansbury (NC) and LaDonna Ward (AL) – for FY 2018-19. On March 1, 2018, President-Elect Joan Nichols of Georgia will become AMTA President and current President, Dolly Wallace (MI) will continue on the Board as Immediate-Past President.

The Board of Directors sets the direction for AMTA and its commitment to advancing the massage therapy profession. The slate process and election allow the association to best ensure that board members have the skills and knowledge to direct AMTA as it continues its rapid growth, and have the choice ratified by the membership.

“It’s wonderful to see so many of our members taking interest in electing our National Board,” said AMTA President Dolly Wallace. “Our membership continues to increase and our Board provides the kind of teamwork and volunteer commitment that make AMTA the most trusted name in the profession. I want to thank members for their participation.”

Tellers Report

  • Total Number of Eligible Professional Member Voters – 65,976
  • Total Number of Voters – 4,513
  • Percentage of Eligible Voters Participating – 6.8%
  • Percentage of Voters Approving the Board Slate – 94.5%


What Should You Expect of Your Massage & Massage Therapist?

Massage therapy has become an important element in health and well-being, with a large body of research indicating its value for a wide variety of health issues, such as stress, low back pain, fibromyalgia, and more. The American Massage Therapy Association (AMTA) wants people to know what to expect from both their massage and their massage therapist.

Massage therapy is and always should be about health and wellbeing in a safe environment. This includes a comfortable environment before, during and after the massage, as well as privacy while changing and the right to remove clothing only to their level of comfort for the massage. It’s important to understand the nature of therapeutic massage.

Here are some other important things to expect from your massage session

Download a copy for your massage practice »

  • Mutual respect, courtesy, professionalism, confidentiality and dignity between you and the massage therapist
  • Being draped appropriately by a sheet, towel or blanket, with only the area being massaged exposed
  • A licensed/registered/certified professional massage therapist, working within their
    scope of practice and in an ethical manner. Expect them to be a member of a professional association with a code of ethics.
  • A health intake conversation about your medical conditions and your expectations for the massage
  • The right and option to ask questions of the massage therapist and receive professional responses
  • The right to determine if there will be conversation, music or quiet during the massage
  • An explanation of the nature of the massage and techniques to be used before the start of the massage
  • The right to consent to the massage techniques and approaches, including the level of manual pressure, used in the massage and the ability to request adjustments to pressure at any time during the massage
  • The right to stop a massage and report anything they feel is inappropriate during the massage. 

Seventy-two percent of individuals surveyed claim their primary reason for receiving a massage in the previous 12 months was medical (43 percent) or stress (29 percent) related, according to a 2017 consumer survey sponsored by the American Massage Therapy Association

Watch: What to Expect in Your Massage Session

Find a Trusted Massage Therapist

Members of the American Massage Therapy Association (AMTA) are the most trusted massage therapists in the United States.

Search for a massage therapist »


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